At least you could if it was more than a leg-puller test balloon from the Philadelphia Inquirer:
http://www.msnbc.msn.com/id/25006813/from/ET/
First of all, I love the name! Derrie Air! 
On a more serious note, what a lousy test balloon. They’ll never get an accurate picture of the response rates to their ads. Now that this joke is all over the news they are going to get a large outlier hit rate of people that never read the Philly papers but here about this, are curious, and check on the web page. Then again, maybe they’ll find gullible companies that believe the inflated view rate that will be generated by this ad, think that is an accurate figure, and pay the Philly Inquirer a ton of money for ad space.
Either way, LOL!
